Syllabus: Marketing Planning and Decision Making
Unit Title Marketing Planning and Decision Making
Unit Code MPDM-0908
Level Advanced Diploma
Credits 20
Main Aim(s) of the Unit
This is an introductory unit in Marketing that will explore marketing decision making within an organization using an applied framework of marketing planning and control.
Main Topic(s) of Study
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Learning Outcomes
Upon successful completion of the course students will be able to:
- Understand the theory and practice of marketing decision making.
- Formulate solutions to case studies, practical examples and exercises
- Apply marketing decision making principles to a wide variety of contexts within the non-profit and private sectors from small as well as large enterprises and from services and industrial markets as well as the traditional area of consumer marketing.
- Develop a marketing plan for a product or service
Learning and teaching methods/strategies
Learning takes place on a number of levels through lectures, class discussion including problem review and analysis. Formal lectures provide a foundation of information on which the student builds through directed learning and self managed learning outside of the class. The students are actively encouraged to form study groups to discuss course material which fosters a greater depth learning experience.
Assessment method
3 Hour Examination 100%
Indicative Reading for this Unit
Main Text
Marketing Management - Philip Kotler (Prentice Hall)
Alternative Text and further reading
Go International - Keith Monk (McGraw Hill)
Essentials of Marketing - G Lancaster & L Massingham (McGraw Hill)
Applications
To download an application form, please click here.